The most commonly used social networks are: Instagram, Facebook, LinkedIn, twitter.
At Robo’Lyon, we use Facebook: @RoboLyonOff, Instagram: @robolyonoff and LinkedIn: Robo’Lyon Officiel
Each network has a particular use because they have different communities and functionalities. To maximize the impact of our publications, they are written in French, then in English.
In order to organize and coordinate within the communication team, we can use “social media management” tools such as Buffer.
Buffer allows you to schedule several publications in advance, to create one that will be published on several networks at the same time, to trigger them instantly from any device, to have access to statistics of views, likes, reactions, etc.